Archive for product placement

BSNL Phone Ad & Karthick Calling Karthick: Subliminal Connections!

Posted in Random Observations with tags , , , on March 30, 2010 by raghavr24

Have you noticed the striking similarity between the BSNL 3G internet Advert on TV  (A dude called Rahul) and the plot line of Karthick calling Karthick (a guy called karthick, duh)? Well, if you did not, its ok,  but since there is some part of by brain that looks out to correlate random events, here’s what I could observe:

Here are the 2 clippings to refresh your memory and lend visual support to my outrageous claims:

BSNL 3g Phone Advert :                 

Karthick Calling Karthick Trailer:

And now, here are the similarities..

Physical Appearance

  1. BSNL’s Rahul-       A nerdy loser with glasses, checked shirt, lanky build
  2. KCK’s Karthick –  A nerdy loser with glasses, checked shirt, lanky build

Social Plight

  1. BSNL’s Rahul : Boss screws him, friends screw him over, cant screw his girlfriend
  2. KCK’s Karthick : Boss screws him, friends screw him over, cant screw his girlfriend (not applicable)

The all important Phone

  1. BSNL’s Rahul gets a Phone and transforms into a winner overnight. Impresses the boss, friends and gets the girl. Brand: BSNL
  2. KCK’s Karthick  gets a Phone and transforms into a winner overnight. Impresses the boss, friends and gets the girl. Brand : Some random Malaysian model.

Deepika Pudokone

  1. BSNL-  She looks hot
  2. KCK –   She looks very hot

Oh yea, she is the heroine of both the ad & movie.

From a marketing point of view, it would have done wonders for BSNL had it had know KCK was going to rip them off (i guess BSNL was 1st) and ensure that it was a BSNL phone in the movie too. Now that’s some killer product placement, from advert to a successful movie!

I think I need more work.

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